About me
Electro Violet is a sustainable fashion brand created by designer Iren Isaeva and based in Sofia. The brand’s concept merges environmental responsibility with modern, artistic design.
Bold color palettes, often inspired by Iren’s original paintings, serve as a signature mark of the brand.
Each piece is handcrafted in the designer’s atelier using artisanal textile techniques and meticulously selected materials.
The brand’s materials include vegan leather and a variety of fabrics. In the upcycling series, industrial remnants of natural and vegan leather, as well as old garments, are reimagined and transformed into unique products with new life and character.
Her philosophy is rooted in environmental care and the impact we leave behind. Through upcycling, Iren transforms sustainability into art, giving new life to existing materials, industrial leather remnants, and vintage garments.
Her collections are produced in limited runs, ensuring each piece is entirely unique and often features denim with signature textural and visual effects.
The authenticity of Electro Violet lies in the details. Each accessory carries an individual serial number, hand-embroidered with stones and crystals, while the labels are made from selected leftover fabrics and handwritten by the designer herself.
To emphasize a personal touch and a commitment to zero waste, all products are delivered in a textile dust-proof bag, specially handmade in her atelier.
100% Handcrafted Art
Meticulously crafted in our Sofia atelier. Every piece is unique, utilizing artisanal textile techniques that give each item its own distinct soul.
Conscious Materials
Driven by environmental responsibility, we carefully select our materials, using premium vegan leather and diverse textiles to reduce our footprint.
Where sustainability becomes art. Turning industrial leather remnants and vintage garments into unique statements with a new life.